Compared to $1.99 to $3.99 a month from other providers that pull the data when you stop paying for it? Not a bad deal IMO. Also, there are ways to rip your purchased tracks and convert them for usage. Apple just isn't advertising them because, SURPRISE!!! They want to make some more money. Isn't that what a profit-based company is supposed to do in the first place?
Personally, I'm not going to bitch beacuse I can CHOOSE to bypass the easy payment option and rip the audio tracks I want then set them as the ringtones I want under specific circumstances. It's not rocket science or anything, it's just a company trying to cash in on a trend in a legitamite fashion. Think about iTunes, 5 years ago you might have had similar reservations about buying music online from Apple in the first place. Now it's just the standard because they set the standard before others could meet or exceed it. I don't see the ringtones as being any different. More providers than not are charging monthly fees for the use of ringtones, that's just not apple's style (thus the lack of a "monthly subscription" on iTunes. I personally agree with their choice on the matter and think that in time, their decision will prove to be as correct as thier iTunes gamble did.